Anyone who’s met Joelle Parenteau knows she’s a smart, courageous and a hard working business owner. She’s also a very humble entrepreneur who embraces failure just as much as success.

We photographed Joelle on the last day of 2019 in front of her newest venture, Wolf Down, a Berlin street food eatery in Centretown with a simple offering. The food is healthy and delicious, specializing in German döners, and the staff, super friendly.

After our shoot, we asked Joelle if she could share some advice to accompany her portrait.

Q. “As we move into 2020 and based on your experience as a successful entrepreneur, what advice and/or insights would you share with other entrepreneurs?”

A. “Don’t fear failure. The experience is both invaluable and transferable. You can always reinvent yourself. And come back with a vengeance.”

Thanks so much Joelle!

Dwayne